Friday, 5 May 2017

Rough designs for my magazine/poster

Audience Feedback

Positive Comments:

-Interesting shot angles and places
-Good establishing shots at the beginning
-Good title
-Good storyline idea
-Clever use of depth of field
-Good use of music that creates tension
-Good shot transitions
-Good acting skills
-The music goes with the shots well
-Not a lot of the overall plot is given away
-Good editing to the music
-Based on things that actually happen do the audience can relate
-Effective equilibrium
-Good colours
-Good fast pace towards the end


Negative Comments

-Needs more pace at the beginning
-There is no jumpscares
-There could be more sound effects
- Music could have a faster tempo
-Music could be more tense
-Could have a more dramatic ending
- Could have more footage
-Lack of ending
-Needs a sense of narrative



Story Board Images


Evaluation Question 2: How effective is the combination of your product and ancillary texts?

The purpose of a film distributor company, is to organise the marketing and advertising of a film. For our groups chosen storyline of the film, a trailer, magazine cover and movie poster was created to market it. This is the same type of advertising platforms that professional film distributor companies would use to promote films, and along with broader promotional techniques such as cinema showings TV adverts and social media pages this would allow the film to reach a much larger audience. The marketing techniques of films often differs depending on the demographic audience, for example, adverts on TV and Radio are more likely to be seen by older adults and young children whereas adverts on social media and websites are most likely to be seen by teenagers and young adults. Because of this, it is important for distribution companies to research their target audience before developing their campaigns.  The film 'Woman in black' made their target audience younger, and this was part of a clever marketing scheme where they used the famous 'Harry Potter' actor Daniel Radcliffe as the main marketing point of the film. Drawing in the young audience of the Harry Potter franchise. The film 'Annabel' also used a different type of advertising method, as it made a point of being a spin off to the popular horror film 'The Conjuring' which was mentioned in its trailer and poster. This would make fans of The Conjuring want to watch it, and would even get around faster from word of mouth.

Having an image relating to the film on the front cover of a magazine is also extremely effective, as it means that the audience will still know of the film even if they just look at the magazine and do not buy it, gaining a wider audience. This is the same with posters of the film, which can be put up outside movie theaters and bus shelters billboards ect, which will be seen by a range of people.


Many advertising campaigns for films also purposely release videos with the intention of them going viral. One example of this is the 'Telekinetic Coffee Shop Surprise' video, which was produced for the horror film 'Carrie'. This film featured hidden cameras in a small coffee shop which was rigged with traps that made things look as if they where moving, almost in a paranormal way to the unsuspecting public. An actress would target these people and act as if the was getting really angry then supposedly use her 'Telekinetic powers' to move the things around her.  


This video obtained 51 million views through shares on social media, showing that it amused and shocked many people. Through this, and word of mouth, it became considerably famous, and as it was promoting the film 'Carrie' it meant that all the people that had heard of this viral video also had knowledge of the film as well.

This same technique could be seen when the film 'Paranormal Activity- The Marked Ones' introduced their marketing scheme 'Experience The Fear' on their website. This was an interactive experience, where the audience could walk around a house whilst strange explainable things happened. This was a free and effective campaign that drew the audience in and created conversation around the film itself.




When advertising a film, it is important that all of the marketing platforms are based around the same thing, so that the audience understands what the film is about, and will be able to recognize it where ever they see it. 
This can be seen in the advertising of the 2010 film 'Insidious' as their image on the front cover of the popular horror magazine 'Fangoria', the trailer and poster all show the same dull grey colours, and show two characters which where the first characters people knew about and therefore where suspected as being the protagonists of the film.


 

The insidious DVD cover also shows the same character and location as the poster, and like the poster the eyes of the character are scratched out. This became a staple look for the insidious movie, and was incredibly recognizable to a wide audience.


Films can also gain an audiences attention by the reviews they receive. These are received during premier nights in which film critics and media journalists go and view the film along with the people who acted in it. If the reviews are good, people will feel more enticed to go and watch the films. Certain reviews and quotes from 5 star ratings will go on the posters or DVD cases of the films, to draw peoples attention to them, and make them want to buy/watch the product



My Products
Our films target demographic age was 15-18 year old's. Although this is an incredibly niche audience, we decided that the BBFC would give the film a 15 regulation. During our research we found out the the most popular sub-genre for this age group was Psychological Horror, so this was the kind of content we wanted to include in our film. We took inspiration from the 2003 school shooting movie 'Elephant', which includes the same type of story line. However we challenged gender conventions by using two female antagonists, to create a more unique product. 




The marketing and promoting points of a trailer are extremely important in ensuring the film is successful. One essential and effective way to achieve this is the appearance of the film on other aspects of media. The use of the front cover of a magazine is ideal, as it means that even if the product itself is not bought, the consumer would still have gained knowledge about the film. I thought this was good for the target audience of our trailer as this niche age group would be the most likely to purchase or look at this type of magazine. 
I chose to use a mid-shot image of one of the main shooters with a gun in their hand as the main cover photo. The photo cuts the head of the subject off, and i think this is effective as it does not give too much information on the film away. I wanted the subject to be wearing more feminine clothing, as i think that the whole 'female bad-guy' aspect of this film could be a selling point for a new modern generation, and this is why she is wearing a dress and tights. 
The colours used are red, black and yellow and i wanted to predominately use these as the house-style for my magazine cover as they are eye catching, and symbolic of blood and danger, which are connotations of the horror genre. The fonts are all typical of media regarding the horror genre, and the use of the dripping words in the title and PLUS section connote blood and death, again, iconography of the horror genre. 
The misc-en-scene of the placement of the gun held at the side of the shooter shows that she is waiting and keeping this a secret. which is what i wanted to get accross in the image as this is what happens in the trailer. However i like that her hand is on her hip as if she is in control, and almost appears merciless to the weapon in her hand. This again promotes the strong female-orientated aspect of the film. 


I took inspirtaion for my magazine cover from a few different existing magazine covers. The covers by the popular horror film magazine 'Fangoria' often have the coverlines down an old piece of film negative. I thought that this was good as it allowed the viewer to see that the magazine included things about the film aspect of horror rather than the literature. I decided to use this same technique on my own magazine, and created my own film negative using the shape tools in Photoshop, and wrote my coverlines on them.
















This magazine cover by Empire was also something that i took inspiration from, as i liked how the main subject was female. The woman protagonist was one of the selling points of this movie. like our horror film, and i liked how this was highlighted on the cover of the magazine it was featured. I also like how she was central and shown with the weapon. so i decided to use this in my own magazine cover. 
















Finally, i looked at this magazine cover by Total Film and thought it was effective how the guns where shown in his hands, and he looked confident as a shooter. I felt like this showed the viewer a lot about the character, but was still able to leave them with a lot of questions about the film, and i wanted this same reaction to be given in my own product. I made sure that the gun could be easily seen, like within this cover, and the position of the subject showed confidence.













Again like with the magazine cover, i wanted to showcase the female antagonist in the poster. I used the same model, and the same clothing so that it would link to the magazine cover and the audience would be able to recognize it. I decided to focus the poster more on the actual gun than anything else, so that people would understand what the movie would entitle. However, after looking at existing posters, i realized that often they do not show a lot of the story line, so i didn't want much of the shooter themselves on show. The person is wearing all black, conventionally indicating that they are the villain in the film. I also decided to create a dark mist-like colour in the background, to represent evil and distortion. I think that the position of the main image is incredibly effective as it gives enough information away that the viewer will want to see the film to understand what happens. 




I took inspiration from this poster when creating my own, as i liked how the main focus was on the weapon and the rest of the poster was dark. I think this draws attention to the horror aspect of the film being promoted, and thrills the target audience into wanting to find out what happens in the full film. To achieve this same kind of feel, i made the gun one of the main focal areas of the poster. The background and clothes worn by the subject where all very dark, and as the arm was the lightest area i made it so that the eye was drawn down the arm to the gun.
























Friday, 14 April 2017

Film Distribution And Marketing- Teaser And Official

























These two images show the teaser poster (left) and the official poster (right) for the recent 2014 mystery horror thriller film Annabelle. In both cases, the poster hardly gives anything away from the film. The only subject appears to be the same sinister appearing doll. As the films name is 'Annabelle' which is also a commonly known girls name, it leads the audience to believe that this is the name of the doll in the posters. In the teaser poster, the doll appears to be crying blood which gives the impression she is evil. This means that although the posters do not give any information on the actual story line of the film, they clearly show that it must focus mainly around this evil, and perhaps possessed, doll. Although both posters give us the same information about the film, the official one includes credits, letting us know it is the main poster.





                                                                     Teaser Trailer

Official Trailer

The two trailers for Annabelle focus around the same concept that she is possessed.However, the teaser trailer shows more on the back story of the doll, and how it became the 'Evil' state that it is, where as the official trailer shows more of the actual story line, and the main characters living with the possessed doll.
For example, the teaser trailer shows how the neighbors of the main characters got murdered, and then how the main characters themselves almost get murdered in the same way. Although the official trailer does touch on this, it does not show t in as much detail as the teaser trailer. It then goes on to show how the dolls presence in the house greatly disrupts the family, in seemingly horrific and scary ways.
Both the trailers and the posters include the line 'Before The Conjuring,.. There was Annabelle'. This is to show that film Annabelle is a spin off of the massively successful 2013 film 'The Conjuring' and it is also being used as a marketing scheme to get people who are fans of 'The Conjuring' interested in this film as well. 

The use of the trailers and posters, together with the already large interest from fans of 'The Conjuring', the main distributors, The Warner Brothers, were able to attract a lot of attention to 'Annabelle'. The film was opened to the USA in the first weekend, with 3,185 screens showing it. It was later shown worldwide, making it a world known success.  


Film distribution and marketing- Information

Wednesday, 12 April 2017

The Crazies- Film Analysis

The Crazies 

Directed by Breck Eisner, The Crazies is an American science fiction horror film. The film was created as a remake of the original 1973 version which was directed by George A. Romero. Although the 2010 version uses modern CGI and technology, the narrative structure of both films is similar and they roughly share the same storyline. The film is based in, Ogden Marsh, Iowa, which is described in the film as ‘The friendliest place on earth’. A toxic Trixie disease spreads through the town, turning the townsfolk into barbaric zombie like beings. The disease causes physical, as well as mental decay, creating a predator out of its consumer, triggering instincts of death, and the urge to kill their neighbours and family. The town’s sheriff, David (Timothy Olyphant) and his community doctor wife, Judy (Radha Mitchell) battle through the spread of the infectious toxin, along with the sheriffs deranged deputy Russell Clank (Joe Anderson) and the film follows their tragic escape, and their realization of the accidental government plane crash which was responsible for the contagious virus. Although it is not actually visible within the movie, we soon find out the plane crashed into the main water source of the town, contaminating the water supply with the chemical that was released from the crash. This means that when the residents consume the water, they are also consuming the Trixie virus. The government demands the army to create an incubation perimeter for the citizens of Ogden Marsh, and they are separated into clean, and infected areas. The Crazies undergoes many iconic gore and death scenes, until the very end, when we see David and Judy travel to the next town, only to then find out the virus has spread further than one town.

The Crazies generated an estimated $50 million by May 2010, and was given good reviews at the box-office. The film’s target audience would be, those who enjoy horror, however, as it focuses on a zombie/science subgenre, it could focus on a younger teenage audience. On the other hand, the younger potential teenage audience could be challenged, as the film was given an 18 rating due to the graphic and sexual scenes it includes.


Bulgarian structuralist Tzvetan Todorov came up with the Classic Hollywood Narrative theory. This is a narrative that is shared amongst most American films. He determined that most films start with an equilibrium, which is a normal calmness, until an event disrupts it and causes a chain of events to called the disequilibrium. At the end everything is resolved, and a new equilibrium is created. This was labelled The Classic Hollywood Narrative/Structure (CHN).
Although The Crazies does have many features of the Classic Hollywood Structure, it is difficult to say exactly if it does actually follow Todorovs theory. This is because although the film essentially begins with the baseball game, and ends with David and Judy walking towards the new town, the first scene that is actually shown is houses burning and an abandoned and destroyed Ogden Marsh. Although initially the audience is not aware of what caused the fire, or created this apocalyptic feel that this scene gives, the text displayed shows ‘2 days earlier’ before the film starts from the beginning, and half way through the film the same scene is shown again, only this time, it is shown chronologically with the rest of the film. Furthermore, we later find out that the actual beginning of the story told in the film, began when the governments plane crashed into the towns water supply. Although this is not seen in the movie itself, its apparent that this is the sole reason behind the main aspect of the story line. 

The film is approximately 100 minutes, and although the story or narrative is about 3 weeks long, we can only see 3 days of this story. So originally, The Crazies does not appear to follow the Classic Narrative Structure. However, if you changed the order that some scenes of the film are viewed, it does. If the film did not start with the burning town scene, but went straight into the baseball game, the equilibrium at the start would have clearly been the baseball game. The disruption would have then been the unusual behavior of Rory Hamill whilst he was holding a shotgun. As more and more people become infected, David and Judy escaping the town becomes the new equilibrium. However, for the effect of irony, the infection turns out to have traveled to this next town. This manipulating of the CHN is what earned The Crazies it’s positive rating, although, not abiding by the CHN, can be risky, with a disjointed narrative. Overall, The Crazies does not exactly follow Todorovs narrative theory, but there are aspects linking to the Classic Hollywood Structure.

This could link in with the cause and effect theory by Bordwell and Thompson, which outlines the set duration, in terms of screen time, plot time and the story time of a film. The storyline duration of The Crazies is much longer than what we are able to see. However, the 33 days shown for the plot duration is only located towards the end of the timeline, with the previous important events, being the plane crash. not shown on film. This has a massive impact on the narrative that the audience sees, as from the audience’s point of view, the plot begins when the first town resident Rory getting the virus from the contaminated water.



Claude Levi-Strauss determined that all narrative structures include binary oppositions, which are two opposites where one is always valued as higher than the other. In The Crazies, there is many clear binary oppositions including Sanity v Insanity. The sanity here, is the survivors and the people that are un-infected yet are of the virus outbreak.  Insanity, is the opposite of this, the people who are infected by the virus and have allowed their minds to become controlled by a predators urge to kill. A clear example of this insanity can be seen when the local farmer is locked in a jail cell, and he appears to have fits and spasm’s, showing the effects of the Trixie virus. Another binary opposition that can be seen in The Crazies is simply Alive v Dead, with the routed for heroes staying alive, and the other side, characters and citizens that have contracted the disease, being dead emotionally and personality wise.





Another theory that The Crazies can follow is Vladimir Propp’s character theory. Propp came up with 8 character types, after studying old Russian folk tales.

In relation to Propp’s character roles, the obvious Hero in The Crazies, is the town Sheriff, David. Even the role of the town’s Sheriff, shows responsibility and admiration from the people of the town, who he is there to protect. The survival of the sheriff whilst also protecting his wife along the way means that his wife Judy can be seen as the princess. Throughout the film Judy needs Davids help, amplified by the fact that she is pregnant.  
The deputy Sheriff Russel Clark obtains the donor character as he saves the Sheriff’s life “3 times” and then sacrifices himself, to keep his dignity.


One of Propps characters that is hard to determine in The Crazies is the role of the villain. Unlike the film Halloween (1978), in which Michael Myers is the obvious only villain, The Crazies does not have a clear individual villain, and there are many aspects to the film that could be considered instead. One argument is that the government could be to blame, as they failed to contain the carriers of the virus, and mistreated the townsfolk. They are also to blame for the cover up of the plane crash, and This could be the reason that the Trixie virus was able to spread at the speed it did. The military can also be perceived as a villain in this film, with the vision of them shooting an innocent boy and his mother, and then incinerating them showing in inhumane quality. A third potential reason is the people who caught the virus, who then turn into the zombie like killers. Even though this is not necessarily the fault of the people themselves, as the virus makes them act like this, there is still a substantial atmosphere of evil, and the responsibility for the barbaric murders of family and friends. 










Tuesday, 11 April 2017

Chosen Idea

The final chosen idea of our Horror Film Trailer is to create a trailer for a film that follows the lives of two people who become school shooters.

We decided to do this, not only because of the practicality of us already being in a college which will be used as the filming location whilst filming, but also because the main target audience for our horror film will most likely be teenagers and young adults. This audience will either be at school or college themselves, meaning they would be able to relate to the horror trailer, and put themselves in the shoes of the victims.

Our idea is to use props such as fake guns, together with different types of quick shots to create the look that the two shooters are shooting innocent students at the college, without giving too much of the overall plot away.

The Marketing Of The Woman In Black

Monday, 10 April 2017

Initial Idea For Horror Trailer

Our Initial Idea

The initial idea for our horror movie trailer was to have a church as the main filming location. This was because churches and religion often play a large part in horror films that focus around the paranormal, or supernatural sub-genres.

The original plot idea was to use a group of teenagers who find an urban myth book hidden in their mums room, and discover a story about their local church. They then dare each other to spend the night at this church, and they find out that it has been abandoned  since the death of a young girl who fell from the church tower in 1980.

They take their camera to the church which has a eerie sinister atmosphere too it, and they meet a strange man who turns out to be the groundskeeper of the graveyard. He warns them to be careful but they do not listen.
During the night they spot figures in the graveyard and hear spooky voices. Things also start to appear out of no where.




The Representation Of Women In Horror Films

Friday, 7 April 2017

Halloween- Film Analysis

Halloween

Halloween is a Slasher horror movie, filmed in the spring of 1978 and directed by John Carpenter. The movie took only 21 days to film, and due to cutbacks such as the iconic soundtrack being repeated many times, the use of unheard of actors and the fact that the film didn’t include special effects or CGI it only cost 325,000 US dollars to create. Despite this, the film was incredibly successful, and went on to make a profit of 47 million dollars.

It is often thought that Halloween was the start of the popular horror sub-genre that became known as 'Slasher', and that many famous and now iconic films such as Friday the 13th, Nightmare on Elm Street and Prom Night are all loosely based on Halloween’s narrative structure. However, its clear that the most recent Slasher genre films often base their filming and narrative techniques on the Friday the 13th franchise. This is because they have such murderous and graphic murder scenes. Eventually, the whole idea of the Slasher genre died down slightly, until the Scream series began. This created a change from Slasher, to the more modern Torture Porn sub-genre. Nevertheless, Halloween continues to maintain its status as the starting point of slasher, and the slasher sub-genre as well, meaning that its basic structure will continue to inspire slasher films in the 21st century. 


             Friday The 13th                      Halloween            Nightmare                  Prom Night
                                                                                               on Elm
                                                                                                Street





The film is set in a seemingly isolated suburban town called Haddonfield in Illinois, which is a state in the USA. The fact that the town is so remote intensifies the sheer feeling of seclusion in it, and reinforces the loneliness and the atmosphere that, once there, you are almost in a trapped state, and can not escape.


The first few minutes of the film are set on October 31st (Halloween) in 1963, where we see a 6-year old Michael Myers (played by Will Sandin) savagely murder his teenage sister, Judith Myers (Played by Sandy Johnson) with a large knife, after she partakes in sexual activity with her boyfriend. This type of promiscuously ultimately results in her brutal and untimely death. This fundamentally reflects the social attitudes and beliefs towards middle class girls at the time. It gives the indication that those who work hard are rewarded, compared to those who are involved with things that are 'frowned upon', such as sex, alcohol and drug use, which shows a strong link to death. After the murder, Michael is seen wearing his Halloween costume, which is a clown. This almost forces the audience to think about the conventional innocence of a child of that age, and plants the idea in the audiences mind, that what he did could have been an accident. 




The film then creates a modern discourse for the audience, as it skips fifteen years in to the future. It is now set on October the 30th 1978. We can see Michael execute a well thought out plan, in order to escape from the mental hospital he has spent the past 15 years in. The notability of the date (one day before Halloween) is important, as its immediately known as one day before the anniversary of his sister’s murder  This, disrupts the equanimity, as the escape releases Michael into the real world, which causes intense havoc and manipulation. it is then that we first meet Laurie Strode (Jamie Lee Curtis), a college student whom is being stalked by the newly released Michael. After many strange sightings of this nightmarish masked man, Laurie can be seen spotting Michael in her backyard and even peering into her bedroom window. It then becomes apparent that it is Halloween night, It seems as though Micheal wants to finish what he started, however the motivations and intentions behind his reasons for this are kept a secret from the audience, to maintain a sense of mystery, create tension, and to keep things 'behind a mask' which is symbolized by the menacing mask that Micheal wears.


Laurie is babysitting when her friend drops off the child she is also supposed to be babysitting, whilst on the way to pick up her boyfriend. Micheal is in the neighborhood, and it is clear that he sees Annie as his first victim. Micheal brutishly murders Annie in her car, and this is followed by the murder of Laurie's other two friends Lynda and Bob who, like with Micheal's sister, were involved in sexual activity.  It is apparent that these murders were not part of Micheal's initial plan, but rather they were to make a clear path for him to reach is primary target, which is Laurie. Micheal is seem entering her house, and attempting several times before Micheal's doctor from the mental hospital he escaped from Dr. Loomis gets involved, and shoots Micheal in the head and chest with a pistol. Micheal is then seen falling off of the balcony, seemingly dead. Dr. Loomis then takes a second look at Michael’s body. Michael is gone, and the non-diegetic sound of his breathing is heard in the background. There is a shared suspicion between both the characters and the audience that Michael could be anywhere.

The structure of Halloween can be seen as the Classic Hollywood Narrative theory by Tzvetan Todorov. This theory is made up of five stages, making up the progress of any narrative. First, is the state of calmness, known as equilibrium, this calm creates the sense of safety, and stability. Then comes the disequilibrium, which is the disruption in a narrative which is essentially the start of a chain of events, that bring the narrative back to the steady calmness of the equilibrium.
Although with Halloween the equilibrium at the end can be seen as a different type of equilibrium than the beginning, as part of the audience, we feel as if there is a more positive out take than the previous disequilibrium. However, this theory is difficult to discuss in relation to Halloween, as its difficult to pinpoint when the disequilibrium occurred in the first place. 



The disruption could be argued when Michael escaping the mental hospital, sequentially creates the rest of the film, without Michael escaping, the majority of the film wouldn’t of happened. However, if we are going by the order of which things are seen within the movie, it would be argued that Mike Myers murdering his sister back in 1963, was the disequilibrium as this could be seen as the event that makes Michael Myers the murderous and psychotic character he is in the rest of the film. if it wasn’t for the initial event of Michael murdering his sister, he may not have gone to the asylum in the first place, meaning he may not have targeted Laurie several years later. If it was seen as the mental hospital escape being the disequilibrium, then Halloween abides by the Classic Hollywood Narrative. There seems to be a significant peace within the town, everyone appears to be living their comfortable lives. Laurie is studying and there’s an excited hype in the town, around the college’s future ball. The disruption to the equilibrium is Michael Myers stealing a car in order to then escape the hospital in Smith’s Grove right before he was meant to be taken to a court hearing. Upon his escape, Dr Loofis warns several people about the escapee and the possible dangers he can bring to Haddonfield, especially on the personally historic occasion of Halloween for Myers. After multiple stalking occurrences, Laurie realizes that this figure is a malignant to her and her friends. The events that follow are the murders of her friends, all parts of the path to going back to the calmness of before, meaning they have to kill or escape Mike Myers. Eventually, Mike Myers is supposedly killed. This uncertainty of his death can be seen a sequel bait, with the mystery of where Michael can be, it leaves the audience on a cliff-hanger, maintaining this horror aspect of unknowing and suspense in the audiences mind.

Another theory that is successfully seen in Halloween is The Male Gaze, a theory by Laura Mulvey. This is the idea that women are shown in a sexual or provocative way in horror movies, and this is tailored specifically for the male audience’s pleasure. In the case of Halloween, Laurie’s friends are often seen wearing short skirts, crop tops and participating in sexual acts. This type of content would satisfy a male-dominated audience, and they substantially support Mulvey’s theory that woman displayed in a slightly sexualised manner will appeal to men.


Another theory is The Final Girl theory. This theory suggests that only the most masculine, respectful and cleverest girl will survive. In Halloween, Laurie is a strong example of a 'final girl' as she is the only one of Micheal Myers victims that survives. The reason behind Laurie’s survival is that she is a virginal, androgynous character. She is not seen partaking in any sexual activities, and is portrayed in a masculine style. Often wearing more masculine clothing than her feminine friends. This is shown when Laurie cancels her date to the ball, as she is not interested. This reflects the ideology that Laurie isn’t promiscuous, and instead values her education more. Laurie survives the movie purely because she doesn’t have sex, young teens in the 1970’’s were experimenting with sex, and this was frowned upon by the older generation, who strongly believed that education should be thought of highly before sex. As a result, Halloween reflects a “reactionary sexual agenda”, meaning that those who have sex are killed, keeping the connection between sex and death strong. Laurie’s friends Annie, bob and Lynda are a killed for their promiscuous actions, even though they were just a distraction, and Laurie was the main target.