These two images show the teaser poster (left) and the official poster (right) for the recent 2014 mystery horror thriller film Annabelle. In both cases, the poster hardly gives anything away from the film. The only subject appears to be the same sinister appearing doll. As the films name is 'Annabelle' which is also a commonly known girls name, it leads the audience to believe that this is the name of the doll in the posters. In the teaser poster, the doll appears to be crying blood which gives the impression she is evil. This means that although the posters do not give any information on the actual story line of the film, they clearly show that it must focus mainly around this evil, and perhaps possessed, doll. Although both posters give us the same information about the film, the official one includes credits, letting us know it is the main poster.
Official Trailer
The two trailers for Annabelle focus around the same concept that she is possessed.However, the teaser trailer shows more on the back story of the doll, and how it became the 'Evil' state that it is, where as the official trailer shows more of the actual story line, and the main characters living with the possessed doll.
For example, the teaser trailer shows how the neighbors of the main characters got murdered, and then how the main characters themselves almost get murdered in the same way. Although the official trailer does touch on this, it does not show t in as much detail as the teaser trailer. It then goes on to show how the dolls presence in the house greatly disrupts the family, in seemingly horrific and scary ways.
Both the trailers and the posters include the line 'Before The Conjuring,.. There was Annabelle'. This is to show that film Annabelle is a spin off of the massively successful 2013 film 'The Conjuring' and it is also being used as a marketing scheme to get people who are fans of 'The Conjuring' interested in this film as well.
The use of the trailers and posters, together with the already large interest from fans of 'The Conjuring', the main distributors, The Warner Brothers, were able to attract a lot of attention to 'Annabelle'. The film was opened to the USA in the first weekend, with 3,185 screens showing it. It was later shown worldwide, making it a world known success.
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